Global Talent Metrics unveils India`s first comprehensive Attrition Study on employee preferences and factors impacting early attrition

Released on: July 3, 2008, 1:43 am

Press Release Author: PRHUB

Industry: Human Resources

Press Release Summary: Bangalore based Global Talent Metrics, a global leader in
talent technology today formally unveiled key findings of India's first and most
comprehensive research and survey on factors impacting employee attrition among
white collar workers across industries. The research was developed and survey was
conducted over the last 12 months and includes responses from 5000 employees of
companies across industries.

Press Release Body:
Chennai, July 3, 2008: Bangalore based Global Talent Metrics, a global leader in
talent technology today formally unveiled key findings of India's first and most
comprehensive research and survey on factors impacting employee attrition among
white collar workers across industries. The research was developed and survey was
conducted over the last 12 months and includes responses from 5000 employees of
companies across industries. The survey for the first time probes the role of
demographic, psychographic and sociological factors in predicting attrition and
organizational factors that attract individuals or cause them to leave a company.
The study is the first under the START (System for Talent Attraction & Retention)
Research series and was carried out in partnership with IIM-Bangalore & AlignMark
Inc., a US-based pioneer and leading tools and services provider for optimizing
human capital resources. Global Talent Metrics will present the report at the
NASSCOM HR Summit in Chennai on July 3rd and 4th. On the occasion, the company
announced the introduction of its pioneering tool STARSELECT T 1.0 in the Indian
market which gives recruiters the ability to identify early attrition risk
candidates. The research, data set and findings has been extensively used to
customize the tool for the Indian market.
Talking of the survey and the newly launched tool, Dr Cabot Jaffee, Chairman, Global
Talent Metrics, said, "The challenge of attrition though not unique to India is
unique and intense in a manner not seen in other markets across the world. This
makes it imperative



that any knowledge or psychometric tool in this area be locally validated. We are
committed to investing in R&D that will help companies improve how they source and
select their talent. StarSelect will allow companies reduce the cost and loss of
managerial productivity associated with candidates not starting post offer or
leaving within the first 6-9 months".

Formally unveiling the report, Ranjan Sinha, Founder & Chairman, Summit HR Worldwide
said, "While there is abundant data on levels and rate of attrition there has been
no comprehensive study on the causative factors behind this critical business
challenge. Lack of data meant absence of structured approaches to predicting and
addressing attrition. This report provides validated insights on the triggers for
early attrition that is relevant in the local context and one that can be studied
with reference to individual organizations. The STARSELECT tool is a great tool in
predicting early attrition and unique in the sense that it can be customized and can
be interpreted by practicing managers without the intervention of trained
psychologists. As the strategic partners to Global Talent Metrics, we leveraged this
tool successfully while providing solutions to our existing customer"

Explaining the methodology adopted and other details of the survey, Dr. Vasanthi
Srinivasan, Professor IIM-Bangalore, said, "This survey is robust as it has utilized
primary research, focus groups and structured interviews in order to obtain greater
understanding of the challenging and costly issue of employee attrition. The purpose
was to explore and validate individual factors, i.e. psychological, demographical
and sociological and organizational factors and their influence on employee
attrition and retention in the IT and BPO industries in India."

About the GTM STAR employee attrition survey: The employee attrition survey was put
together based on 5000 responses from professionals across the country and layered
with personal interviews and focus groups with 626 CXOs, Vice presidents, HR
executives and Line managers and white collar professionals from companies like
Infosys, Oracle, Cambridge Solutions Asia, Zenta Systems, Logica CMG, WNS, KLA
Tencor Corporation, Cambridge Technology. Conventional statistical methods were used
to determine if observed factors leading to attrition were statistically
significant.

For editorial queries only contact: Rajesh@ rajesh@prhub.com


Web Site: http://www.prhub.com

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No. 298, Subasri, A T Halli, Shanthi nagar, Bangalore - 560 027
Phone: +91-80-22483007/8, 22998143 Fax +91-80-22998141

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